Logo and identity — a complete system, not just a pretty mark.
A logo is the smallest part. We design the system around it — type, colour, spacing and the awkward edge cases — so it holds up everywhere your brand actually shows up.
The hero shot is easy. The edge cases are the job.
Anyone can make a mark look good on a pitch slide. The real test is the favicon, the app icon, the reversed-on-black, the single-colour rubber stamp and the embroidered polo — the places a logo has to survive long after the reveal.
So we design those first, then hand the whole thing over as documented rules — files, licences and a guideline a printer, a developer and a new intern can all follow without ringing us. Identity as a system a team can carry forward, not a JPEG they are scared to touch.
- A primary mark with responsive variants — from favicon to signage
- A colour system with hex, CMYK and Pantone, plus contrast rules
- A type scale and pairing, licensed and web-ready
- Clear-space, minimum-size and misuse rules, written down
A logo, and the system that carries it.
Not one file, but the family, rules and assets that keep the brand looking like itself in every hand it passes through.
Logo design
The primary mark, drawn to mean something and to outlast a trend. We work from your positioning, not a mood board, so every choice has a reason behind it — and we pressure-test it small, in one colour and in motion before we call it done.
Responsive logo system
One logo is never enough in practice. We build a family — horizontal, stacked, monogram and favicon — so the mark stays legible whether it is a 16-pixel browser tab or a hoarding, and your team always has the right version to hand.
Colour system
A palette that works beyond the hero shot. We define primary, secondary and functional colours with hex, CMYK and Pantone values, plus contrast and accessibility rules — so the brand looks like itself on a screen, a package and a printed sign.
Typography system
Type carries more of a brand's voice than most logos do. We choose a display and text pairing, set a clear scale, and sort out licensing and web fonts — so headings, body and captions feel like one brand across the site, the deck and the packaging.
Identity assets
The pieces that turn a logo into a language — iconography, patterns, a layout grid and the core stationery. Built as reusable components, they let your team produce new material that still looks unmistakably yours between our sprints.
Brand guidelines
A brand is only as consistent as the rules written down. We deliver a clear guideline document — logo usage, clear-space, colour codes, type and do-and-don't — so an intern, a printer and an outside agency all produce the same brand, not three versions of it.
A mark that works at 16 pixels and on a factory board.
Designed for the favicon, the app icon and the reversed-on-black — not just the slide it was revealed on.
A brand that reproduces cleanly.
Not a single pretty file, but an identity anyone on your side can use correctly without asking us first.
Design the mark for where it will live.
We test small, reversed and in one colour before we call anything finished — because that is where most logos fall apart.
Understand
We learn the business, the audience and every place the mark will have to live — screen, print, product and sign.
A few strong routes
We present a small number of considered directions rather than twenty weak ones, each with a reason behind it.
Sharpen one
We take the chosen route and test it small, in one colour and reversed, until it holds up everywhere.
Build it out
We build the variants, colour, type and assets around the mark, so it becomes a usable system.
Files & rules
You get source files, fonts, licences and a written guideline document — ready for anyone to use correctly.
Identity, then everywhere it lands.
The mark is step one — the packaging, the website and the campaign are where it earns its keep.
Things you might be wondering.
What's the difference between a logo and a brand identity?
What files and formats will I receive?
Will the logo work in one colour and at small sizes?
Can you refresh our existing logo without starting from scratch?
Ready for a mark that holds up everywhere?
Send us your business and where the logo has to live. We'll come back with a direction and a fixed quote.