Packaging designed to be picked up, not just admired.
Shelf-ready design for D2C and FMCG — legible at arm's length, correct on the statutory details, and cheap enough to print at volume.
On a shelf you get one second. Design for the reach, not the render.
A pack competes with fifty others for a moment of attention, and it is usually held at arm's length in bad lighting. So the job is a clean read in the right order — brand, then variant, then the one benefit that matters — not a beautiful render that turns to mush on the shelf.
The other half of the work is the unglamorous half: dielines, bleeds, statutory panels, barcodes, print methods and materials. We handle it so the file that reaches your vendor is genuinely ready to run — and so what arrives matches what we designed.
- A clear visual hierarchy — brand, variant and benefit read in order
- Print-ready dielines with correct bleeds and CMYK / Pantone specs
- Statutory panels handled — FSSAI, net quantity, ingredients and barcode
- A system that scales across a full SKU range without redrawing each pack
From the front of pack to the print vendor.
The design a shopper sees and the pre-press file a printer runs — both handled, so nothing breaks between the mock-up and the shelf.
Primary pack & label design
The front-of-pack that does the selling. We design the face a buyer sees first — legible at arm's length, honest about what is inside, and built to stand out in its actual category rather than in isolation on a screen.
Structural & dieline design
Design that respects how the pack is actually made. Box, pouch, bottle, jar or sleeve — we work to the real dieline, so the artwork wraps, folds and seals correctly instead of looking right only as a flat.
SKU & range systems
Most brands are not one pack; they are a shelf of flavours, sizes and variants. We build a system — a master template with rules for colour and naming — so a range reads as one family and a new variant does not mean starting over.
Regulatory & compliance artwork
The fine print that keeps a product legal on the shelf. We lay out statutory panels correctly — FSSAI marks, net quantity, ingredients, allergens and barcodes — so compliance is designed in, not bolted on at the printer in a panic.
Print production & pre-press
Where good design often dies. We prepare artwork with correct bleeds, colour profiles and cutter guides, choose finishes that suit the budget, and coordinate with your printer — so the run matches the proof instead of surprising everyone.
D2C & e-commerce packaging
Packaging now has two audiences — the shelf and the screen. We design mailers and unboxing that survive shipping and photograph well, and make sure the pack still reads as a thumbnail in a crowded marketplace listing.
Legible at arm's length. Correct in the fine print.
Designed for the shelf and the marketplace thumbnail — and handed over ready for the print vendor, not just the pitch.
Packaging that earns its shelf.
Seen from a step away, correct in the fine print, and ready to print at volume without a scramble.
Structure first. Then decoration.
We start from the real constraints — the pack shape, the print method, the budget — before a single graphic goes on.
Understand
We start with the product, the shelf it competes on, the print method and the budget — the real constraints, before any design.
Dieline first
We work to the actual pack shape and set the hierarchy, so decoration sits on a structure that already works.
A few strong routes
We present considered directions on the real pack, not a flat mock-up that flatters the idea.
Make it legal
We lay in statutory panels, barcodes and net-quantity details and check them before the file goes near a printer.
Ready to run
We deliver print-ready artwork with bleeds and colour profiles and coordinate the handoff to your vendor.
Packaging, on top of the brand underneath.
Packaging lands best when the logo, palette and type system are already decided.
Things you might be wondering.
Do you handle FSSAI and statutory label requirements?
Can you design across a large range of SKUs?
Do you provide print-ready files and work with our printer?
Do you design for D2C and e-commerce, not just retail shelves?
Got a product that needs to earn its shelf?
Send us the product, the range and where it sells. We'll come back with a direction and a fixed quote.